Norfolk Area CORE
• Connecting • Opportunities • Retention • Expansion
Strengthening the CORE of our local economy.
Your business. Our priority.
Our existing businesses are the foundation of a strong local economy, and their continued success is essential to the future of Madison County.
Norfolk Area CORE is a Business Retention & Expansion (BRE) outreach program led by Norfolk Area Economic Development, dedicated to supporting and strengthening businesses throughout Madison County.
Through meaningful conversations, proactive outreach, and valuable resource connections, CORE helps identify business needs, address challenges, explore opportunities, and support continued growth.
What Is Business Retention & Expansion (BRE)?
Business Retention & Expansion is a proactive approach to economic development that focuses on the businesses already invested in our communities.
While attracting new businesses is important, supporting our existing employers is equally essential. By building strong relationships with local business owners and leaders, we can better understand their challenges, celebrate their successes, and help position them for long-term growth.
CORE is built around four key priorities:
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C — Connecting: Building meaningful relationships, listening to business needs, and connecting employers with resources and partners.
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O — Opportunities: Identifying opportunities for workforce development, collaboration, investment, and business growth.
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R — Retention: Supporting existing businesses, addressing challenges, and strengthening their ability to remain competitive.
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E — Expansion: Helping businesses explore opportunities to grow, invest, expand operations, and create jobs.
How Can CORE Support Your Business?
Every business is different, and so are its challenges and opportunities. CORE helps connect businesses with information, resources, and partners in areas such as:
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Workforce & Talent: Recruitment, retention, employee training, and workforce development.
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Growth & Expansion: Facility needs, available properties, and expansion planning.
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Funding & Incentives: Connections to financing options, incentive programs, and financial resources.
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Business Connections: Introductions to community partners, industry experts, and business assistance programs.
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Infrastructure & Development: Utility needs, permitting processes, and development coordination.
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Planning for the Future: Business transitions, succession planning, and long-term growth opportunities.
Let's Start a Conversation
CORE isn't about surveys or checking boxes. It's about getting to know your business, understanding what matters to you, and identifying ways we can help.
Whether you're planning an expansion, navigating a challenge, looking for resources, or simply want to share what's happening in your business, we're here to listen.
Because when our local businesses succeed, our entire community benefits.
Connect with us!
Interested in learning more or scheduling a CORE business visit?
Norfolk Area Economic Development
309 N. 5th Street | Norfolk, NE 68701
402-844-2260
EconomicDevelopment@norfolkne.gov
Proudly supporting existing businesses throughout Madison County.